2010 eTopps 206 Albert Pujols Insanity

I don't buy a lot of eTopps cards, esp. when Topps first releases them due to the cost. Most of the ones I have paid full price just seem to drop in price on eBay so fast. I saw the new 2010 206 style Pujols card offered last week and I thought about it...but since I'm focusing on my Braves collection right now I passed. I took a peek this evening to see what the card is now trading for and my jaw hit the floor. Did people not know the card was available for $7.00 last week?